The Eyes of Your Target Market with Hussein Abdel Karim

My advice would be to venture in what makes people's lives better.

Research the big size market, users' high usage frequency, and have no shame to replicate a proven model in your local market.

Also, ask the right questions to set the performance metrics and KPIs for your business. 

Finally, always "plan, act, measure and review" - that's how you continuously progress.

- Hussein Abdel Karim, Former Founder of Rocket Internet